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Google Ads New Performance Max Campaign

The benefit of Performance Max Campaign Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.  This reduces the time spent creating an individual campaign for each of Google’s ads channels like …

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How To Measure SEO Performance?

How To Measure SEO Performance? Whether you handle your search engine marketing in-house or hire an SEO agency to develop and manage your campaign, it is crucial to measure your SEO efforts’ performance. The ability to accurately evaluate your progress will allow you to review …

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12 Ps Digital Marketing Mix

12ps Digital Marketing Mix for Digital Economy

12 Ps Digital Marketing Mix for Industrial 4.0 5 additionals Ps for the Gen Z Marketing had evolved from the traditional media to the new digital media for the new industrial revolution.  For marketers to reach the new Gen Z and convince them to purchase …

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