The benefit of Performance Max Campaign
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. This reduces the time spent creating an individual campaign for each of Google's ads channels like YouTube, Display, Search, Discover, Gmail, and Maps.
Performance Max helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding. Performance Max combines Google's automation technologies across bidding, budget optimization, audiences, creatives, attribution, and more; all empowered by your specific advertising objective (for example, if you have a CPA or ROAS target) and the creative assets, audience signals, and optional data feeds you provide.
Performance Max helps you achieve your goals in four main ways:
1. Increasing conversions and value: Automation optimizes your budget and bids across channels to help you capture new conversion opportunities in real-time.
2. Finding new customers: Unlock new audience segments by using Google’s real-time understanding of user intent, behaviour and context to show up in the right moments with more relevant ads.
3. Gaining richer insights: Performance Max campaigns are now part of the Insights page to help you understand how automation is working and how you can improve your campaign. Using the Combinations report, you can also see how your top-performing assets are being combined to build creatives.
4. Working together with automation: Steer automation by providing high-quality creative assets and sharing your expertise about which audiences are most likely to convert.