The benefit of Performance Max Campaign Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. This reduces the time spent creating an individual campaign for each of Google’s ads channels like …
Kristen McCormick Editor at WordStream The 10 Latest Google Ads Updates: What You Should Know (AND Do) At this point, we know that resisting Google Ads updates is a bit like… …herding cats. But that doesn’t mean we can’t gather ’em up into no-nonsense roundups with …
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4 Best Practices for Great Creative Consumers report helpfulness as their top request of brands, with 78% saying brands should show how they can be helpful in everyday life.1 Each ad experience offers an opportunity to be both helpful and engaging when connecting with your …
Getting the most out of every advertising dollar spent is an important part of using Google Ads for most advertisers. Here are some tips for effective advertising with Google Ads from Google Ads Community Experts. Hire a Mentor A Certified Google Ads Expert Hire Now …
IS YOUR SEM AGENCY UP TO THE TASK? Regardless of who’s managing your PPC account, an agency, an in-house team, or even yourself, there are a few red flags that can indicate it may be time to consider the alternatives. So what are some of …
See How Losing Broad Match Modified Will Impact Your Google Ads How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact. Contribute by Frederick Vallaeys In today’s volatile world, few …
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Automated click fraud prevention for your Google Ads campaigns $50b s estimated to have been lost to ad fraud in 2019.* Competitors clicking on ads, bot traffic and click farms are just some of the ways ad fraud drains ad spend. Protect your Google Ads …
Editor’s Note: This guest post was contributed by Peter Field, a B2B Institute Research Fellow. Executive Summary As I write this, it looks increasingly certain there’s going to be a recession. It will probably be different from ‘normal’ recessions, but many of the lessons about advertising from previous …
How Google Ads works Your ad can appear when someone searches for terms related to your product or service, or when they’re on a website with content related to your business. How does this work? Keywords connect you with customers Keywords are words or phrases …