Proper search engine optimization is crucial for any website. Whether if it’s a business or a blog, SEO can help give you more visibility on the internet, giving you the right traffic with the right audience segments.
For any small business, SEO is a must. Having a website that can keep giving you sales leads when you rank at the top of search engine results pages.
This is where hiring an SEO agency becomes a crucial decision. You want to get the best value for your time and money.
What do you ask though?
In this guide, we list down our top 11 picks for SEO questions to ask your potential agency. Before you even start working with them, it’s fantastic if you can know what they are capable of.
Here’s what you should ask:
1. How Can They Help With Search Engine Rankings?
The first SEO questions to ask your agency should be the most obvious. How could they help you with your search engine rankings?
Much of SEO revolves around getting to number one. Sure, not everything is about ranking with Google, but it’s important in any business. You want to have a well-defined SEO strategy if you want to get more from your SEO agencies.
Any good SEO have processes. You need to have your SEO companies outline what is their step by step on. How can they get you those sweet, sweet backlinks?
You want assurance of top-quality links instead of more low-value ones. If the expert you’re hiring wants to get you as many links as possible, run.
2. Who Are Your Past And Present SEO Clients?
When hiring SEO expert teams, you want to get their portfolio. Ask them to show you their past and current customers. Ask them to show you their current rankings.
Good references are a way for your business to look at the agency’s effectiveness with their work. You want to verify they did the SEO work for that company too.
You can call these companies and check back if you want. You can also verify their conversions through different SEO tools.
3. What Are The SEO Services You Will Provide?
One of the key SEO questions to ask when hiring an agency is to enumerate all the services you will get. You want them to bare every process they will use to allow transparency if everything goes wrong.
If the people you’re hiring are hesitating, stop and reconsider. Bad SEO companies tend to hide what they do with your money. If you can ask for hour quantities of every services and asset they will use.
4. How Long Will It Take To Get Me To Number One?
Want good questions to ask SEO company reps? Ask them how long their SEO will take to get you to rank one.
How does this help? When hiring SEO expert teams, the good ones won’t give a timeframe. SEO takes time and not even the top SEO experts in the world know when it will give good results.
If they throw you some concrete numbers, they don’t deserve your money.
5. How Much Will It Cost?
In any business deal, prices are vital. Knowing how much the entire SEO process will cost you is important if you want to calculate your return on investment.
Make sure to be wary of price tiers. Price tiers in SEO agencies mean they apply the same techniques for everyone. You want services that are custom to your needs.
You want to make sure you know who is doing the SEO. You need to confirm that your money is going to the services you need.
6. Will I Get Regular SEO Reports?
Good communication is a hallmark of a good digital agency. When hiring an SEO agency, they need to send you regular, consistent SEO reports. You want as many updates as possible – at least once a month up to once a week.
Consistent back and forth helps you know what causes a problem if something goes wrong.
Make sure they communicate to you any changes that they do to your website. If your SEO companies don’t think changes should happen on your website, drop them.
7. Are Your SEO Strategies White Hat?
White hat SEO is crucial to digital marketing teams. When thinking of SEO questions to ask, question their methods on how they follow webmaster guidelines.
With the advent of machine learning and AI, search engines are now more sensitive with black hat techniques. If your SEO agencies are willing to use unethical techniques, you may receive a ban from Google.
If they suggest these techniques, find another team.
8. How Will You Optimise My Website?
If you want legit questions to ask SEO company reps, here’s one: how will you optimise our website? From content to calls to action, you want to find out how they’ll do it.
Are they going to create new content? How will they optimise site content? Will there be new landing pages?
Content is king. Your SEO agencies should pay homage to it.
9. What Are Your Linking Building Strategies?
Many SEO companies tend to have a problem with link building strategies. We noted this on the first question, but to reiterate, backlinks are some of the most important ranking signals.
How are they going to get you new, quality links? How can they make these backlinks productive? How can they make these backlinks create more traffic?
10. What KPI’s Will Tell About My Success?
When gearing for SEO questions to ask, a powerful question should be what KPIs will provide success. You want your keywords to get you to traffic rather than empty rankings. Make sure that the keywords they will rank you will create enough traffic for ROI.
You want to get calculated conversions when hiring SEO expert teams instead of mere potential conversions.
11. Do You Provide Local SEO?
Depending on your needs, local SEO can be a great way to get a boost in traffic. Check with your SEO agencies if they provide local SEO and how will they do it.
Are they going to use business directories? Is your NAP (name, address, phone number) consistent on the internet? Are your pages optimised with local intent?
Ask These Questions When Hiring An SEO Agency
When it comes to hiring an SEO agency, there are crucial questions that can make or break your SEO efforts. You want to make sure your payment is at work. Make sure they have the right strategies for you, otherwise find another SEO team.
If you are hiring SEO expert teams, you need people who know what they’re doing. You need Obizmax.
Obizmax specialises in full-tilt digital marketing for different businesses. From SEO, SEM to social media marketing, we can do it all for you.
Talk to us at Obizmax now and rank your websites. Get the traffic that your business deserves today!